Not sure where to start?
🎶 Let's start at the very beginning...
a very good place to start. 🎶
(Bonus points if you get the movie reference.)
I usually take the bigger picture of what you want to do and together, we pick one small piece to start with in terms of optimization.
Email Marketing is my favorite because it supports lead generation at the same time that it highlights any area of your business systems you don't have dialed in yet. Creating your subscriber journey strategy forces you to get clear about everything else — your offer, your 'why', your approach all needs to be nailed down for it to be as effective as it possibly can be.
Secondly, the process you connect and nurture your clients in a 1:1 fashion – usually a CRM system – is my next stop. I also work with clients to develop a clear customer journey, refine their methodology, and streamline their sales process using automations.
We can start anywhere, however, you need to anticipate the benefit you'll get in order to have the enthusiasm to dive in.
So, if you could improve just one thing about your business, that would give you more profit and freedom, what would it be?
I don't like stop gap solutions because they tend to create new problems, but I love mini-projects. That's usually how I work these days anyhow, and booking a mini-session is usually the first step.
Also, not for nothing – I have a deep network. So if I'm not the right person for your project, I probably know someone. Or I know someone who knows someone... you know what I mean, isn't that right?
So really, the best answer is to get started most efficiently is to...