New to me?

Not sure where to start?

🎶 Let's start at the very beginning...
a very good place to start. 🎶

(Bonus points if you get the movie reference.)

The bottom line is this... I'm a neurospicy human who asks lots of questions to help you streamline your marketing, sales and operations.

I usually take the bigger picture of what you want to create or optimize, and we pick one small piece to start with.

Email Marketing is my favorite place to start these days, because it supports lead generation at the same time that it highlights what isn't as dialed in as it could be – from positioning to offer structure.

Creating an email marketing strategy forces you to get clear about everything else — your offer, your 'why', your approach — all need to be nailed down for email to be as effective as it can be.

Secondly, the process you connect and nurture your prospects and clients in a 1:1 fashion – usually a CRM system – is my next stop. Because relationship based marketing is where it's at.

From there we look at content management, analytics, automations – whatever is going to create more ease and efficiency for you.

We can start anywhere, however, you need to believe in the benefit you'll get to have the enthusiasm to dive in.

So, if you could improve just one thing about your operations — something you believe would give you more profit and freedom — what would it be?

I don't like stop gap solutions because they tend to create new problems, but I love sprint projects.

That's usually how I work these days anyhow, and booking a mini-session is usually the first step to establishing what we want to focus on anyway.

Also, not for nothing – I have a deep network.

So if I'm not the right person for your project, I probably know someone. Or I know someone who knows someone!

So really, the best answer (and how to get started most efficiently) is to...

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