You want to stay focused on the thing you do so well and not get lost in the forest of marketing and sales then you're in the right place.
It is really common for marketing your services to feel like a burden and a distraction from client work — and sales activity still feels pushy, despite all that mindset work.
Together we can simplify, streamline, and take the pressure off so you can find the freedom to focus on what matters to you most.
Better systems means more profit, and more profit means more freedom...
Freedom to focus on who and what you care about most.
If that sounds good to you, then you're in the right place.
First, you're not alone. That's all of us. Running a (mostly) solo shop is not for the faint of heart.
Even if/when you decide to expand a bit, that comes with its own challenges and opportunities.
Second, questioning your sanity direction is typical, because as a self-employed person you likely have a higher risk tolerance and desire optimization that other people do not possess.
You're constantly evaluating how you can do you things better – excellence matters to you a great deal.
The only problem is, when excellence matters so much, that means the bar for success can be set pretty high. Which by itself is okay... until you're booked out with client work. Then you have the conundrum of balancing marketing and sales with client delivery.
How do you prioritize your own business's needs when it feels that you barely have time to go to the bathroom and every client needs your attention?
You simplify and streamline! 😅
We're neurodivergent, BIPOC, LGBTQIA+, perimenopausal, raising children, and/or caring for aging parents.
We're human, in other words. And that makes us different by capitalist standards.
Regular employment either never worked for us, or burned us the ever-loving fuck out. (Because work in society is not working for the vast majority right now.)
And we're not going back. Going back isn't an option. Going back equals death (either physically, mentally, emotionally, or all of the above.)
In other words, there's no plan B.
Moreover, we're not here to be told what to do. We're change-makers with brilliant ideas and different ways of doing things. Better ways of doing things.
We deserve to have profitable businesses that give us the time and freedom we're looking for so that we can create lives with purpose and meaning.
We want space to walk our dogs at a leisurely pace and pick up our kids after school – or whatever your version of that is.
If it sounds like we have a match in world views, and what you're looking for, then welcome – I'm so glad we found each other!
I have 20+ years of experience setting up fancy schmancy databases for architecture and engineering firms to improve their marketing and sales process.
I have a knack for making the complicated simple and clear, and I'd love to help you create momentum in your business.
My email community is a special place where I share updates that are not always made public, such as discount codes and scholarships.
Plus, you get first access to my availability for project start dates and upcoming workshops.
Last but not least... you'll learn a lot about how I approach email (and selling with integrity) by being on my list, too – which is probably beneficial if that's what you want help with!
Trust you have a clear path forward and knew exactly what to focus on next?
Relax into your bigger picture vision?
Stay focused on the right things, instead of attempting to do all the things?